Wonder Bread came to us will the goal of increasing follower growth, whilst also developing a strong consumer email database. We would achieve this through an off-platform database and an on-platform organic/paid awareness campaign. The outcome was an platform focused "12 Days Of Wonder" sweepstake-style giveaway accompanied by a entry form that would collect the desired emails. The campaign consisted of several awareness assets, Facebook ads and conversion assets. An AR filter was also produced to build interest in the campaign.